5. Never stop innovating. The future of social entrepreneurship is limited only by our imaginations and creativity. In many ways, all socially-responsible businesses are moving in this direction. Their employees and shareholders are demanding they be accountable for more than just dragging money to the bottom line — making new approaches to problems a must. We are in continual dialogue with our clients to identify the new products and services that they most need to build stable, more secure livelihoods.